Woodland Trust

Redesign the Woodland Trust web product that provides members with information on how their membership contributes towards conservation and restoration projects that make a difference in the UK public woodlands.

Contribute to the brand rejuvenating to improve user engagement by focusing on product experience, and personalisation.

At the moment, there is a rise of organisations aiming to help with carbon sequestration and neutrality through planting trees projects around the UK. Some of them have strong marketing strategies based on establishing strong relationships with the users. This is something that Woodland Trust has lacked to further develop; being one of the oldest organisations with reforestation projects, they have fallen behind in some of the brand loyalty trends that millennials and Gen Z are demanding.